Sash windows are a traditional product, and we’re based in a traditional market town. So it would be tempting to think of Roseview as a traditional company.
But we’re not.
We’ve been leading the field for 40 years. We were the first company to take the plunge and start manufacturing uPVC sash windows. In 1985 that was a bold move. Not long after we stopped manufacturing other windows and doors to concentrate solely on sashes.
Since then, we’ve continued to push the market forward. We were the first company to build sash windows from two different systems companies, extending our range and offering windows to cover every part of a growing market. When we went for Secured by Design accreditation we went all out and tested large windows that could be used in the real world (1400 x 2000mmm) – much larger than the sample windows some other companies tested just so they could say they’d got the certificate.
We didn’t stop there. In 2010 we went to our systems companies and told them that an essential part of sash windows would be run-through horns. At the time their priorities were different, so we designed and developed our own. It was a risk, but it paid off – and now all the main systems companies have their own version (none are quite as authentic as ours though!). We did the same thing with mechanical joints, and – again – we’re beginning to see others follow suit.
And, of course, there’s more to come. Recently we’ve designed and extruded our own midrail profile for our Ultimate Rose window. At 35mm it’s the slimmest midrail on the market, and something no other fabricator can match. Just another example of how we’ve moved beyond being a simple fabricator into a full service manufacturer and leader in our field.
So we may be making traditional products in a traditional setting, but we’re far from being a traditional company.