Investing for the future

Looking to the future with £200k machinery investment

PRESS RELEASE – October 2016

Enjoying one of the most successful years in our history, nevertheless we continue to invest in expanding production, improving efficiency and laying the foundations for future growth.

Most recently, we’ve acquired a £200k Stuga machining centre, a versatile cutting and prepping device that’s now helping boost speed,efficiency and consistency in the production of our signature Rose Collection uPVC sash windows. It’s part of our long-term growth strategy, itself an extension of a company ethos that prizes constant, gradual improvement, as marketing manager Mike Bygrave explains:

“As a business, our focus is emphatically on the long term,” comments Mike. “We constantly strive to do better, and are always looking for new ways to improve the quality of our products and the level of service we provide to our customers. At Roseview, we earnestly believe it’s that sort of commitment to improvement that sets the exceptional businesses apart from the average ones.

“Take our standout sash window product, the Ultimate Rose, as an example. It’s the result of several years’ gradual evolution. When it was first launched in 2013, it was already by far the most authentic timber-look uPVC sash window product available anywhere in the UK. A lot of fabricators would’ve stopped there – but we knew we could make it better. Earlier this year, having gone as far as designing and extruding our own 35mm midrail section, we released an upgraded version, featuring the slimmest meeting rail on the market. The new product now looks even more like an original timber sash window – and we wouldn’t rule out future changes to make it even more authentic.”

This latest acquisition follows on from substantial investment in 2015, in which we opened a new 2,500 square foot factory, dedicated to producing most complex carpentry-like processes that go into making Rose Collection windows, including mechanically jointing frames and polishing welds.